
ENGAGE. EMPOWER. TRANSFORM.
Joslyn L. Berndt is an investor and entrepreneur with more than three decades of experience in capital markets, institutional investment management, and private investing. She began her career in Houston at Criterion Investment Management, continuing through its successive combinations with Transamerica Fund Management and John Hancock Investments. In 1996, she founded Palladium Capital Management, a woman-owned registered investment adviser serving high-net-worth families and major institutional investors, including some of the nation’s largest public pension funds. She later became a founding investor in The Amherst Group, a real estate investment platform focused on U.S. single-family housing, and today serves as Managing Partner of JLB Holdings, a Texas-based family office investing across real estate, private equity, and alternative assets.

An unapologetic capitalist, Berndt believes markets are among the most powerful engines of economic and social progress and that private capital, applied thoughtfully, can address gaps that institutions alone cannot close. That conviction has shaped much of her work outside traditional investing. She co-founded CapCityKids to support children experiencing homelessness and economic hardship in Central Texas; programs developed through that work ultimately expanded into 38 cities nationwide. She has served for many years on the University of Texas Presidential Development Board and the Advisory Council of The University of Texas at Austin School of Social Work. She also co-founded CARES (Community Advocacy, Resources, and Engagement Services), bringing trained social workers into a private real estate operating platform to assist residents facing housing instability, financial hardship, and other crises. In healthcare, she co-founded ONCOPEP and serves on Dana-Farber Cancer Institute’s Visiting Committee for Discovery Science, supporting the development of new therapies for cancer and chronic disease.
Berndt’s perspective was shaped long before the boardroom. She spent her earliest years in Houston’s historic Second Ward and grew up as a competitive tennis player, becoming a nationally ranked junior before ultimately trading aspirations of a tennis career for finance. The discipline, competitiveness, and resilience of the sport followed her into a career spanning Wall Street, private enterprise, philanthropy, and community development. Across those worlds, her philosophy has remained consistent: capital carries both opportunity and responsibility. Her work has increasingly focused on bringing together investors, businesses, universities, scientists, and social-service professionals to solve problems that rarely fit neatly within a single institution using the discipline of markets while preserving the human purpose they are ultimately meant to serve.
PRESENT
JLB Holdings
Managing Partner. Oversight of investment decisions for the family office, with interests across Texas and New York.
FOUNDING INVESTOR
The Amherst Group
Founding investor in one of the nation's leading single-family rental platforms. Designed social infrastructure programs within a commercial enterprise.
1996 – SALE
EARLY CAREER
Palladium Capital Management
Criterion / Transamerica (TFMC)
Founded a female-led investment firm providing counsel to significant pension funds and Texas family offices. Eventually sold to Texan Capital.
Portfolio Manager and member of the Investment Strategy Group. One of the first firms to pioneer in-house mutual funds.
PUBLIC-PRIVATE PARTNERSHIPS
Industry-first initiative embedding licensed social workers within property management operations. Since 2017, CARES has delivered case management services to thousands of residents, reducing evictions and connecting families to critical resources.
KEY OUTCOMES
Case management services since 2017
Eviction avoidance & delinquency reduction
Partnership with UT Steve Hicks School of Social Work












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